SEO stands for search engine optimization. It’s the process that keeps your page visible on the search engine result page (SERP).
The goal of SEO is to improve both the quantity and quality of organic traffic to your website.
Search engine use algorithms to define the relevance between the search query and the website, based on different factors such as content, structure of the site, and external links.
SEO can be divided into 3 types
- on-page SEO: It refers to the techniques used to optimize individual web pages to improve their ranking in SERP. It includes keyword research, titles and descriptions, content, and user experience.
- off-page SEO: These are the external activities that impact your website’s ranking in SERP. And it includes links, social media marketing, guest blogging, and promotional activities.
- Technical SEO: It involves optimizing the technical aspects of the website to increase its rank on SERP. It can be done by different techniques, such as website speed, the responsiveness of the website, links, and redirects, and implementing schema markup.
SEO process
- Keyword Research: defining the most relevant keywords researchers use to look for a product or service.
- On-Page Optimization: incorporating the selected keywords into your content, tags, titles, and headings.
- Technical SEO: such as site speed, responsiveness, structure, and security.
- Link Building: Building high-quality links to the website from trusted websites in the field to improve the website’s trustworthiness.
- Content Marketing: creating high-quality, relevant, and engaging content that responds effectively to users’ searches.
- Monitoring and Reporting: Continuously monitor website performance, track key metrics such as rankings, traffic, and conversions, and report on progress toward SEO goals.
Black hat vs. white hat strategy
Black hat SEO strategy refers to using manipulative techniques to improve a website’s ranking on SERP, which can lead to penalties or a ban from search results.
The black hat strategy can be done through, the use of invisible text, doorway pages, keyword stuffing, page swapping, and buying links. Those techniques are used to trick search engines so that the website ranks higher than it deserves.
This strategy can be effective in the short term but it has risks such as penalties harming the UX and damaging the reputation and the visibility of the website later on, so it’s not recommended for any product.
The white hat strategy, on the other hand, is the ultimate way to build a sustainable presence for your website. It refers to the use of legitimate techniques to improve a website’s ranking on SERP.
It can be done through different techniques such as creating high-quality content, using appropriate meta tags and headers, building quality backlinks, improving the speed of the website, and the use of appropriate keywords is naturally.
These technologies comply with search engine guidelines and are intended to provide high-quality content and a positive user experience.
White hat strategy is the recommended way to improve your website ranking on SERP. Its process may take longer than the black hat one but, the result in the long term is guaranteed.
Tips that can help you optimize your ranking
- Use the relevant keywords through your content, titles, headings, and text.
- Create informative and engaging content, that adds value to your audience, and make sure it’s related to their research.
- Make sure that your website structure is clean, organized, and easy to navigate for both users and search engines.
- In your content, don’t forget to use descriptive page titles and headings, and header tags (H1, H2, H3).
- Build quality backlinks from trusted sites in your industry or niche. Do not buy links or participate in link programs.
- Don’t forget to use social media regularly to promote your content and interact with your audience to increase brand awareness.
- Track your site’s analytics regularly to know the evolution and performance of your SEO strategy, and use this data to stay updated about future trends.
Hope those tips help you!